TOTAL WHITENING. TOTAL CARE
Bridge the gap between whitening and health with a routine that removes stains while repairing enamel and hydrating gums. Our peroxide-free formula ensures a brighter, stronger smile with absolutely zero sensitivity.
Best Sellers
Join hundreds of thousands of customers who have upgraded to our peroxide-free, clinically-proven whitening essentials for their daily routine. Every product in our best-selling lineup is engineered to deliver professional impact with the total assurance of zero sensitivity and long-term enamel protection.
ERASE THE EVIDENCE
Instantly erase daily stains while repairing enamel and hydrating gums for a healthier, brighter smile with zero sensitivity.
COFFEE LOVER?
Remove years of stains in minutes.
NEED AN INSTANT GLOW?
60 seconds to brilliant bright
DAY & NIGHT ESSENTIALS?
Rest, recharge & wake with confidence
The "3-Step Glow" Routine
3 steps to a brighter, healthier and whiter smile
Step 1: WHITEN
Step 2: ENHANCE
Step 3: MAINTAIN
THE ENAMEL DEFENSE ECOSYSTEM
A complete system engineered for zero sensitivity and maximum enamel strength
DAISY
Turbo charge your toothpaste for our Pearl Powder to gently remove surface stains while remineralizing your enamel.
JYNX
Use nano-hydroxyapatite (nHAp) to fill microscopic enamel damage, blocking sensitivity and strengthening teeth
CLEO
Apply our high-concentration Hyaluronic Serum to deeply hydrate soft tissue, soothe inflammation, and promote natural gum healing
This 3-step routine heals gums and shields enamel by combining the polishing power of Pearl Powder with targeted NHpro repair. Every element blocks sensitivity at the source while neutralizing yellow tones for a brilliant, fluoride-free glow.
OUR ENAMEL-SAFE PROMISE.
Every Pro White treatment is 100% peroxide-free and clinically engineered to strengthen your teeth while you whiten. Achieve your brightest results yet with the total assurance of zero pain and long-term enamel protection.
trust & SCALE: PRO WHITE BY THE NUMBERS
Available Nationwide: Selected products proudly stocked in over 1,800 retail stores across the UK and Ireland.
Rapid Delivery: Enjoy fast, tracked shipping on all orders to get your glow started sooner.
Retailer Approved: Trusted by major high-street retailers for quality and safety.
Clinically Certified: Every formula is rigorously tested to ensure maximum impact with zero sensitivity.
CLINICALLY TESTED. RETAIL TRUSTED
Enamel-Safe Guarantee: 100% peroxide-free products designed to protect your natural teeth.
Premium Ingredients: Formulated with medical-grade components like PAP-X, p80, nHAp and Hyaluronic Acid for superior oral health.
Eco-Conscious Care: Thoughtfully designed packaging focused on sustainability and reducing waste.
5-Star Smiles: Join a community of over 100,000 happy customers worldwide.
🌱 100% Vegan
PAP-X – The only vegan certified teeth whitening range in the UK. Independently certified by the original Vegan Society.
GOT QUESTIONS?
Choosing the right routine for your smile is a big deal, and we’re here to help. Whether you want to dive into the science or just need a hand, we’ve got the answers you’re looking for.