Best Sellers

Kick start and maintain your oral care routines with our best sellers automatically ranked for your convenience.

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We Are A Trendsetter

A trendsetter doesn’t follow the crowd - they set the agenda. Shop us at Latest In Beauty's Trendsetters Vol. 1 collection.

Shop Trendsetters Vol. 1

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🌱 100% Vegan

PAP-X - THE ONLY VEGAN CERTIFIED TEETH WHITENING RANGE IN THE UK. INDEPENDENTLY CERTIFIED BY THE ORIGINAL VEGAN SOCIETY

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Carbon-neutral shipping with Shopify Planet
Carbon-neutral shipping on all orders