Best Sellers

Kick start and maintain your oral care routines with our best sellers automatically ranked for your convenience.

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We Are A Trendsetter

A trendsetter doesn’t follow the crowd - they set the agenda. Shop us at Latest In Beauty's Trendsetters Vol. 1 collection.

Shop Trendsetters Vol. 1

🌱 100% Vegan

PAP-X - THE ONLY VEGAN CERTIFIED TEETH WHITENING RANGE IN THE UK. INDEPENDENTLY CERTIFIED BY THE ORIGINAL VEGAN SOCIETY

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Collections

  • Daily Oral Care

    🦷 Why Choose Our Daily Oral Collection? ✔ Essential Daily Care –... 

    Daily Oral Care

  • PAP-X

    🦷 Why Choose PAP-X? ✔ Advanced PAP-X Formula – Fast, effective &... 

    PAP-X

  • p80

    🦷 Why Choose p80? ✔ P80 Shade Enhancer – Boosts brightness for... 

    p80

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